About Me

A strategist by profession but a storyteller by heart. I feel like I am just at home taking a deep dive into the data as I do onstage, delivering a solid PowerPoint presentation and telling the story behind that data. A pop culture junkie who loves helping brands thrive. I believe that solid teamwork and open communication are the keys to success

My Skills

Brand Strategy & Positioning

  • Brand Persona & Tone of Voice

  • Brand Positioning

  • Competitive Analysis

Product Launch

  • Market Trend Analysis

  • Brand Architecture

  • Go-to-Market Strategy

Customer Insights & Research

  • Customer Research

  • Social Listening

  • Audience Segmentation

  • Behavioral Data Analysis

  • Usability Testing

  • Empathy Mapping

  • Journey Mapping

Creative Strategy & Execution

  • Social Strategy

  • Human-Centered Design Approach

  • Storytelling & Copywriting

  • Visual Design Collaboration

  • Content Strategy

My Work

Beyond Strategy

  • I perform improv comedy at Flipside Theatre on two teams: BKR (80s/90s nostalgia) and Rescripted Cinema (dubbing over bad movies). Turns out "yes, and" works in strategy meetings too.

  • I collect photography books—my prized possession is a signed book of Ansel Adams photos signed by the legend himself.

  • I have several GIFs on Tenor and Giphy with millions of views (this one alone has 12M+). Apparently, I understand what makes people click.

  • I grew up on Stanford's campus, where my grandfather was a professor. Big ideas and bold thinking feel like home.

Resume

OverTime Agency, Louisville, CO

Account Strategist / Contract / JAN 2023 - MAY 2023

At OverTime Media, I led the creation and execution of content strategies that enhanced client brand visibility and engagement. Working closely with developers, account managers, and creative teams, I ensured that our campaigns were executed smoothly across multiple platforms. My ability to foster strong cross-functional collaboration helped deliver high-quality, on-time results for our clients.

StickerGiant, Longmont, CO

Content Strategist / 2021 - 2022

At StickerGiant, a leader in custom sticker printing, I developed and executed a comprehensive content strategy across seven social media channels. I worked closely with internal teams to understand customer needs and align our messaging with the company’s playful, creative brand identity. My efforts increased engagement by 20% and grew our follower base by 15%, while ensuring consistency across platforms.

EdBoard Technologies, Boulder, CO

Marketing / 2019 - 2021

I brought EdBoard’s vision to life by developing storytelling-driven marketing campaigns. One of my key successes was leading a Kickstarter campaign that raised $37,000, surpassing our target. I crafted investor pitches, designed ad campaigns, and ensured that our marketing resonated with customers and stakeholders.

Education

Masters of Arts - MA - Strategic Communications and Design

University of Colorado Boulder 2023 - 2024

I completed my MA in Strategic Communication Design at the University of Colorado Boulder, where I honed my ability to combine design thinking with strategic insights. This program deepened my expertise in crafting user-centered experiences, brand strategies, and creative solutions that drive business growth and connect with audiences meaningfully.

Bachelors of Science - BS - Stratgeic Communication

University of Colorado Boulder 2017 - 2020

I earned my BS in Strategic Communication from the University of Colorado Boulder, where I developed skills in advertising, public relations, and media design. Through a blend of creativity and data-driven strategies, I learned to craft impactful brand messages and communication campaigns, preparing me for roles in marketing, PR, and digital media.

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