Meet The Improv Strategist
I’m Richard Franklin, a strategist by profession, storyteller by heart.I move fluidly between briefing rooms and brainstorming sessions. Whether it’s shaping a strategy deck or shaping a narrative, I’m in my element when I’m making meaning.
From day one, I’m in the thick of it—listening, aligning, pressure-testing. My dual-engine approach draws from systems theory and improv thinking to build brand frameworks that respond, evolve, and resonate. I don’t just build strategies. I bring them to life—with clarity, with creativity, and always in conversation with culture.
Dual Engine Approach
I was raised in a family of engineers, I was taught to think in systems. But I found my rhythm in story, improv, and the unpredictability of human behavior. I developed My Dual Engine Approach to bring those worlds together—one engine keeps brands in sync with the moment, the other makes sure they grow from it.
Setpoint
Your brand’s emotional and strategic baseline—the North Star you return to. It’s what makes your brand feel like you, no matter the channel or cultural moment.
Feedback
Your brand’s emotional and strategic baseline—the North Star you return to. It’s what makes your brand feel like you, no matter the channel or cultural moment.
Controller Logic
Your brand’s emotional and strategic baseline—the North Star you return to. It’s what makes your brand feel like you, no matter the channel or cultural moment.
Output
Take a minute to write an introduction that is short, sweet, and to the point.
My Skills
Brand Strategy & Positioning
Brand Persona & Tone of Voice
Brand Positioning
Competitive Analysis
Product Launch
Market Trend Analysis
Brand Architecture
Go-to-Market Strategy
Customer Insights & Research
Customer Research
Social Listening
Audience Segmentation
Behavioral Data Analysis
Usability Testing
Empathy Mapping
Journey Mapping
Creative Strategy & Execution
Social Strategy
Human-Centered Design Approach
Storytelling & Copywriting
Visual Design Collaboration
Content Strategy