With Ace by Your Side, You’ll Never Fly Solo Again
Dating culture has become a minefield for young men. Bombarded by toxic influencers and unrealistic expectations, many in the 18–30 age group are left feeling isolated, anxious, and disconnected. The self-improvement market is loud on quick fixes and short on genuine growth.
The Challenge
Our client had a strong concept: an AI-powered tool delivering daily challenges to help men develop social confidence. What they didn’t have was a brand system — a voice, a look, and a strategy that could connect with an audience often skeptical of “self-help” anything.
The Insight
Confidence isn’t built in comment sections. It’s earned through challenges, camaraderie, and showing up when it counts
The Solution
Position ACE as the wingman who’s got your back — steady, encouraging, and ready with the right nudge at the right moment
Deliverables
Brand Identity – Bold, approachable visuals with uplifting symbolism.
Messaging Framework – An empathetic voice grounded in encouragement, not ego.
User Flow Mapping – Every step from onboarding to reflection designed for momentum.
UI Design – Gamified progress tracking and daily challenges that feel achievable.
Strategy Work
Our client came to us with sketches and concepts for an AI-powered tool designed to give daily challenges that help men build social confidence. They had a wealth of ideas already mapped out, but needed a cohesive visual identity and brand strategy to connect with their target audience—young men, 18–30, who are single and struggling to form romantic relationships.
Take These Wings And Learn To Fly
The Ace logo is more than just a symbol—it’s a promise. The wings wrapping around the A represent Ace’s commitment to supporting and uplifting its users, acting as a steady presence in their journey toward confidence.
Like a trusted wingman, Ace wraps around you, providing guidance, encouragement, and the push you need to take flight.
It’s a reminder that you don’t have to navigate social challenges alone. With Ace by your side, you can move past insecurities, push through anxiety, and reach your full potential—one challenge at a time.
UX/UI
We took ACE’s early sketches and mapped a clear user flow, wireframing every step from onboarding to daily challenges. The final design pairs bold, confidence-driven visuals with an intuitive interface that meets users where they are — and pushes them just far enough outside their comfort zone. Each screen is built to reinforce the brand’s mission: turn small wins into lasting social confidence.
