Richard Franklin
A strategist for brands that want to be believed in.
I'm Rich. A strategist who works on brands worth believing in.
Most strategy is built to look smart. I'm more interested in what's true. The work I care about starts at the whiteboard, with who the brand is actually for, what those people actually believe, and what behavior would earn their trust.
Belief is the part of marketing that compounds. Awareness fades. Attention rents. Belief stays.
So I start there. Truth before tagline. People before product. Whiteboard before deck.
Brands I’ve Worked With
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If you're building something worth believing in, I'd love to hear about it. Drop a few details below and I'll be in touch.
