Bandcamp Mentors
Everything You Want To Know About The Music Industry In One Place
The Problem
Most platforms help artists monetize content. Very few help them sustain careers.
The Oportunity
Bandcamp’s Brand At Glance
Bandcamp.com’s Mission
Bandcamp’s mission is to help spread the healing power of music by building a community where artists thrive through the direct support of their fans, and where fans gather to explore the amazing musical universe that their direct support helps create.
Why a Mentorship Program
Bandcamp helps artists sell music, why not help them build lasting careers? My research showed that exposure alone isn’t enough; new bands need guidance, structure, and industry know-how to survive. A mentorship program fits naturally into Bandcamp’s artist-first model, transforming its community into a platform for growth, not just discovery.
Meet The Band: Midnight Burger
To design something meaningful for bands, I had to understand the pressures they face off-stage.I created The Midnight Burger—a fictional indie band from the Bay Area navigating early-career challenges: creative friction, burnout, and the emotional strain of collaboration.I built detailed user personas and journey maps for each member to surface where tensions build, communication breaks down, and support systems fall short. The goal was to find moments where mentorship could shift a band’s trajectory before things fall apart.
The Bandcamp Mentor Experience
The Bandcamp Mentors experience is built for artists who need guidance without the guesswork. The Mentors page seamlessly integrates into Bandcamp’s ecosystem, encouraging struggling musicians to take the next step.
Getting started is easy. Artists fill out a short survey designed to match them with the right mentors based on their needs, whether it’s mental health support, production advice, or marketing expertise. Once inside, the dashboard turns mentorship into action, allowing artists to chat with mentors, book sessions, and track progress, all within the tools they already use. No clutter, no confusion, just a direct path to better music and a stronger career.
