RedBubble Adaptive
When 70 Million People Can't Express Themselves Through Fashion, There's a Market Opportunity
Role
Brand/UX Strategist
Project Type
1 Week Sprint
Project Length
Grad School Project
The Challenge
The Opportunity
Adaptive clothing has made dressing easier. Too often, it has made self-expression harder. Functional details arrive with limited styles, clinical aesthetics, and prices that turn choice into compromise. For disabled shoppers, the question is not only, “Will this work for my body?” It is also, “Will this still feel like me?”
Redbubble was built to turn independent art into everyday self-expression. That gave the brand a credible role in a category ready to move beyond utility: invite its global artist community to bring more originality, representation, and choice to adaptive apparel.
What is Redbubble.com
Redbubble is one of the largest print-on-demand marketplaces, connecting independent artists with customers worldwide.
It provides a platform for artists to monetize their designs by turning them into custom merchandise, ranging from tote bags and throw pillows to clothing.
Positioning Statement
For individuals with disabilities and their loved ones seeking stylish and accessible clothing options, Redbubble's Adaptive is an online marketplace that delivers unique, customizable designs created by independent artists worldwide. This allows people with disabilities to express their individuality and be confident in their clothes, as everyone deserves to feel comfortable and empowered in their fashion choices.
The Strategy
Users should shop for Spider-Man first, then adaptive features second. That means making the redouble.com have an UX/UI that seamless incorporates adaptive clothing features.
